Formula SRL is an Italian engineering company producing high-end brakes and suspension for bicycle, moto and e-moto applications.
“We feel like James has become part of the team for us. He has not only designed the graphics for a number of our high-value, marquee products, but also worked wonders behind the scenes to keep our website fresh and functional. He is always happy to pick up the phone, pitch in and help us find a quick, high quality solution to our design and website problems.”
We’ve been working with Formula since 2023 when started providing support for their marketing department. Initially this was in a graphic design role however has since expanded to include both web design and development as well.
The first project we worked on was developing the graphics for their new mountain bike shock absorber, the Nebbia. We wored together with their engineering team giving advice on the colour and finishes of the materials then went on to design the decals being applied to the finished item.
We also worked closely with team athlete, World Champion, World Cup winner, some-time Enduro-racer and full-time fun-haver Josh ‘Ratboy’ Bryceland designing his limited edition signature fork. While the engineers worked their magic on how the fork performed we worked with Josh on how the forked looked, this included custom laser etched details on the crown and CTS valve and custom hand drawn decals for the fork lowers.
We’ve been working with Formula since 2023 when started providing support for their marketing department. Initially this was in a graphic design role however has since expanded to include both web design and development as well.
The first project we worked on was developing the graphics for their new mountain bike shock absorber, the Nebbia. We wored together with their engineering team giving advice on the colour and finishes of the materials then went on to design the decals being applied to the finished item.
We also worked closely with team athlete, World Champion, World Cup winner, some-time Enduro-racer and full-time legend Josh Bryceland designing his limited edition signature fork. While the engineers worked their magic on how the fork performed we worked with Josh on how the forked looked, this included custom laser etched details on the crown and CTS valve and custom hand drawn decals for the fork lowers.
“Love it mate! Looks fantastic!!”
J Bryceland
Formula Team Rider
Following this we undertook our biggest project so far with Formula, this was the redesign of their flagship mountain bike fork – the Selva V. The brief was to build on the new look created with the Nebbia shock with a more prominent use of their Giglio logo mark. This was achieved with new bold graphics and custom laser etching added to the crown.
Along side working with the bicycle team we’ve also been working with their moto and more recently e-moto teams designing artwork for advertising campaigns, event sponsorship, packaging and product graphics.
We are based in Castlemorton, a quiet village in rural Worcestershire. We love being out in the countryside and are ideally located between the historic cities of Hereford, Gloucester and Worcester along with the market towns of Ledbury Tewkesbury and Malvern. We have clients we regularly visit across the Three Counties of Herefordshire, Gloucestershire and Worcestershire, surrounding areas and across the UK.
We’d welcome the opportunity to help shape where your business is going. Please email info@fromthesticks.co.uk or call us on 07778 355 186 to find out how we can help.
